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The Studio Where Creativity Meets Innovation


BIP Education Website Design/ Development
SGFX collaborated with the British Institute of Postgraduate Education (BIPE) to create a modern, user-friendly website that showcases their excellence in postgraduate education. BIPE, an accredited partner of NCC Education Limited, offers programs tailored for working professionals, including the flagship Level 7 Diploma in Business Management, which provides a pathway to prestigious British MBA programs.
Our Solution:
We designed a sleek, responsive, and professional website that aligns with BIPE's mission to empower students globally. The new site focuses on:
Streamlined Navigation: Clear pathways to explore programs, admissions, and BIPE’s academic offerings.
Modern Design: A clean, professional look reflecting BIPE’s brand and credibility.
Mobile Responsiveness: Optimised for all devices to ensure accessibility for students on the go.
Seamless Integration: Connected BIPE’s enrolment systems and learning management portals for a unified experience.
User-Friendly CMS: Built on an easy-to-manage content platform, allowing BIPE to update and grow their site effortlessly.
Results:
The redesigned website positions BIPE as a leader in online postgraduate education, offering an engaging, intuitive platform for prospective students while highlighting their academic excellence and global reach.
Our Solution:
We designed a sleek, responsive, and professional website that aligns with BIPE's mission to empower students globally. The new site focuses on:
Streamlined Navigation: Clear pathways to explore programs, admissions, and BIPE’s academic offerings.
Modern Design: A clean, professional look reflecting BIPE’s brand and credibility.
Mobile Responsiveness: Optimised for all devices to ensure accessibility for students on the go.
Seamless Integration: Connected BIPE’s enrolment systems and learning management portals for a unified experience.
User-Friendly CMS: Built on an easy-to-manage content platform, allowing BIPE to update and grow their site effortlessly.
Results:
The redesigned website positions BIPE as a leader in online postgraduate education, offering an engaging, intuitive platform for prospective students while highlighting their academic excellence and global reach.


CHILOS PeriPeri Social media marketing
Introducing our recent project, CHILOS PeriPeri Social media marketing, where we have curated bespoke content, photography, and design to elevate the brand's online presence. Our team has worked diligently to create engaging and visually appealing social media content to showcase the unique flavors and offerings of CHILOS PeriPeri. Stay tuned for exciting updates and promotions as we continue to market this project across various social media platforms.


Cater Hub Commercial Catering Equipment
Cater Hub Comercial Catering Equipment is a recent project designed to showcase the latest in commercial catering equipment for businesses in the food industry. The project features a wide range of high-quality and innovative equipment to meet the needs of restaurants, cafes, and other catering businesses.


Phat Boys Burgers Cardiff
SGFX Design Studio proudly presents the exciting branding of Phat Boys Burgers a fast-food burger takeaway nestled in a distinctive shipping container in the heart of Cardiff, City road. Drenched in a vibrant colour palette of Yellow, white, and black, Phat Boys brings bold flavours and modern aesthetics to the forefront, ensuring a visually enticing and mouthwatering experience for on-the-go patrons.
At the heart of this branding venture is a distinctive logo where the letter 'B' cleverly transforms into the shape of a delectable burger. This ingenious design not only serves as the brand's visual anchor but also encapsulates the essence of Phat Boys' commitment to delivering deliciousness in every bite, all packaged for those with a taste for speed.
The 'B' burger emblem, set against a sleek black backdrop, symbolizes the depth and richness of Phat Boys' flavour offerings. Paired with clean white typography, the logo maintains simplicity and clarity, echoing the streamlined efficiency of a takeaway service. Vibrant yellow accents within the 'B' burger icon add a playful touch, inviting customers to experience the zest and energy that comes with every order from Phat Boys.
This innovative logo is a promise in motion – an assurance that behind every 'PB' lies a world of bold, mouthwatering flavours ready to accompany patrons on their journey. As customers encounter the logo on packaging, signage, and promotional materials, they are greeted by a symbol that not only represents the convenience of takeaway but also promises a delicious, on-the-go experience.
At the heart of this branding venture is a distinctive logo where the letter 'B' cleverly transforms into the shape of a delectable burger. This ingenious design not only serves as the brand's visual anchor but also encapsulates the essence of Phat Boys' commitment to delivering deliciousness in every bite, all packaged for those with a taste for speed.
The 'B' burger emblem, set against a sleek black backdrop, symbolizes the depth and richness of Phat Boys' flavour offerings. Paired with clean white typography, the logo maintains simplicity and clarity, echoing the streamlined efficiency of a takeaway service. Vibrant yellow accents within the 'B' burger icon add a playful touch, inviting customers to experience the zest and energy that comes with every order from Phat Boys.
This innovative logo is a promise in motion – an assurance that behind every 'PB' lies a world of bold, mouthwatering flavours ready to accompany patrons on their journey. As customers encounter the logo on packaging, signage, and promotional materials, they are greeted by a symbol that not only represents the convenience of takeaway but also promises a delicious, on-the-go experience.


Hill
The Hill Healthcare Product Influencer Campaign and Image Creation project aimed to enhance the market presence and visual appeal of the company's healthcare products. Our role involved conceptualising and executing a strategic influencer campaign and crafting compelling visual content to elevate the brand's image.
Design Elements:
Influencer Campaign:
Identified and collaborated with key influencers in the healthcare and wellness space to promote Hill's products. The campaign focused on leveraging the credibility and reach of influencers to authentically endorse and showcase the benefits of Hill's healthcare offerings.
Image Creation:
Developed a cohesive visual strategy to create compelling images that highlighted the features, functionality, and user experience of Hill's healthcare products. This involved meticulous planning of photo shoots, selecting appropriate aesthetics, and ensuring consistency in visual messaging across various platforms.
Content Development:
Crafted engaging and informative content to accompany the visual elements, providing context and emphasising the unique selling points of Hill's healthcare products. The content aimed to resonate with the target audience, conveying the brand's commitment to quality and innovation.
Cross-Platform Consistency:
Ensured that the visual elements and messaging remained consistent across all platforms, including social media, websites, and promotional materials. This uniformity contributed to a strong and recognisable brand identity for Hill Skin Care Products.
Outcome:
The Hill Healthcare Product Influencer Campaign and Image Creation project resulted in heightened brand visibility, increased product awareness, and improved market perception. The strategic collaboration with influencers provided authentic endorsements, while the visually appealing content strengthened the overall brand image.
This project exemplifies the role of design in healthcare marketing, where a combination of influencer collaboration and captivating imagery can effectively communicate the value of products. Hill Skin Care Products now stands out as a trusted and visually appealing brand in the healthcare industry, with a solid foundation for continued market success.
Design Elements:
Influencer Campaign:
Identified and collaborated with key influencers in the healthcare and wellness space to promote Hill's products. The campaign focused on leveraging the credibility and reach of influencers to authentically endorse and showcase the benefits of Hill's healthcare offerings.
Image Creation:
Developed a cohesive visual strategy to create compelling images that highlighted the features, functionality, and user experience of Hill's healthcare products. This involved meticulous planning of photo shoots, selecting appropriate aesthetics, and ensuring consistency in visual messaging across various platforms.
Content Development:
Crafted engaging and informative content to accompany the visual elements, providing context and emphasising the unique selling points of Hill's healthcare products. The content aimed to resonate with the target audience, conveying the brand's commitment to quality and innovation.
Cross-Platform Consistency:
Ensured that the visual elements and messaging remained consistent across all platforms, including social media, websites, and promotional materials. This uniformity contributed to a strong and recognisable brand identity for Hill Skin Care Products.
Outcome:
The Hill Healthcare Product Influencer Campaign and Image Creation project resulted in heightened brand visibility, increased product awareness, and improved market perception. The strategic collaboration with influencers provided authentic endorsements, while the visually appealing content strengthened the overall brand image.
This project exemplifies the role of design in healthcare marketing, where a combination of influencer collaboration and captivating imagery can effectively communicate the value of products. Hill Skin Care Products now stands out as a trusted and visually appealing brand in the healthcare industry, with a solid foundation for continued market success.


Hiraab Clothing Brand
Sophisticated Graphics are excited to unveil the result of our creative collaboration with Hiraab, a sophisticated women's clothing brand Founded in Dubai. This branding project embodies the essence of Hiraab, infusing each element with a touch of glamour, modernity, and a heartfelt connection.
Logo:
At the core of the brand identity is a distinctive heart-shaped logo that serves as a powerful symbol of love, sophistication, and timeless elegance. Crafted with precision, the heart reflects the brand's commitment to celebrating the beauty and individuality of every woman.
Color Palette:
Hiraab's carefully curated color scheme effortlessly marries the luxurious tones of pink, the depth of deep black, and the purity of pristine white. These harmonious hues not only radiate opulence but also reflect the brand's commitment to warmth and inclusivity. The sophisticated blend captures the essence of Hiraab, offering a palette that resonates with both modern elegance and timeless allure.
Typography:
The selected typography for Hiraab seamlessly merges modernity with a touch of softness. The sleek lines of the font convey contemporary elegance, while the delicate curves introduce a hint of femininity, creating a harmonious blend that resonates with the brand's commitment to modern sophistication.
Adding a unique touch, Hiraab incorporates elements of Arabic calligraphy into its typography. The graceful strokes and intricate details of Arabic script enhance the overall design, infusing the brand with a cultural richness that aligns with its Dubai roots. This thoughtful integration not only pays homage to the brand's heritage but also adds an extra layer of visual interest, making Hiraab's typography a distinctive and culturally resonant element of its brand identity.
Branding Elements:
To enhance the brand's identity, SGFX incorporated heart-shaped motifs into various branding elements, such as patterns and textures. These elements are thoughtfully integrated into packaging, marketing materials, and the online presence, reinforcing the brand's emotional connection with its audience.
Overall, "Hearts of Elegance" by SGFX is more than just a branding project; it's a celebration of femininity, love, and the unique spirit of Hiraab. The heart symbol serves as a powerful reminder of the emotional connection the brand strives to create with its customers. Hiraab invites women to embrace their inner elegance and wear their hearts with pride, confident in their individuality and style.
Logo:
At the core of the brand identity is a distinctive heart-shaped logo that serves as a powerful symbol of love, sophistication, and timeless elegance. Crafted with precision, the heart reflects the brand's commitment to celebrating the beauty and individuality of every woman.
Color Palette:
Hiraab's carefully curated color scheme effortlessly marries the luxurious tones of pink, the depth of deep black, and the purity of pristine white. These harmonious hues not only radiate opulence but also reflect the brand's commitment to warmth and inclusivity. The sophisticated blend captures the essence of Hiraab, offering a palette that resonates with both modern elegance and timeless allure.
Typography:
The selected typography for Hiraab seamlessly merges modernity with a touch of softness. The sleek lines of the font convey contemporary elegance, while the delicate curves introduce a hint of femininity, creating a harmonious blend that resonates with the brand's commitment to modern sophistication.
Adding a unique touch, Hiraab incorporates elements of Arabic calligraphy into its typography. The graceful strokes and intricate details of Arabic script enhance the overall design, infusing the brand with a cultural richness that aligns with its Dubai roots. This thoughtful integration not only pays homage to the brand's heritage but also adds an extra layer of visual interest, making Hiraab's typography a distinctive and culturally resonant element of its brand identity.
Branding Elements:
To enhance the brand's identity, SGFX incorporated heart-shaped motifs into various branding elements, such as patterns and textures. These elements are thoughtfully integrated into packaging, marketing materials, and the online presence, reinforcing the brand's emotional connection with its audience.
Overall, "Hearts of Elegance" by SGFX is more than just a branding project; it's a celebration of femininity, love, and the unique spirit of Hiraab. The heart symbol serves as a powerful reminder of the emotional connection the brand strives to create with its customers. Hiraab invites women to embrace their inner elegance and wear their hearts with pride, confident in their individuality and style.


IBY WORLD Clothing Brand
The branding project for IBY (Inspired by you), an urban clothing brand, aimed to create a compelling and unique brand identity that resonates with its target audience. The project involved various elements such as logo design, typography selection, colour palette development, and visual style guidelines.
The primary objective of the branding project was to capture the essence of the brand and effectively communicate its values and personality. This involved conducting thorough research to understand the target market, their preferences, and the overall image the brand wanted to portray.
The logo design played a pivotal role in establishing brand recognition and served as a visual representation of the brand's identity. It was meticulously crafted to be visually appealing, memorable, and reflective of the brand's unique characteristics.
Typography selection was another crucial aspect of the project, involving the careful choice of fonts that aligned with the brand's style and effectively conveyed its message.
The development of a colour palette was undertaken to evoke the desired emotions and create a cohesive visual identity. The selected colours were carefully chosen to reflect the brand's personality and resonate with the target audience.
To ensure consistency and coherence across various platforms and marketing materials, comprehensive visual style guidelines were created. These guidelines outlined how the brand's visual elements should be used consistently, ensuring a unified and recognisable brand presence.
The primary objective of the branding project was to capture the essence of the brand and effectively communicate its values and personality. This involved conducting thorough research to understand the target market, their preferences, and the overall image the brand wanted to portray.
The logo design played a pivotal role in establishing brand recognition and served as a visual representation of the brand's identity. It was meticulously crafted to be visually appealing, memorable, and reflective of the brand's unique characteristics.
Typography selection was another crucial aspect of the project, involving the careful choice of fonts that aligned with the brand's style and effectively conveyed its message.
The development of a colour palette was undertaken to evoke the desired emotions and create a cohesive visual identity. The selected colours were carefully chosen to reflect the brand's personality and resonate with the target audience.
To ensure consistency and coherence across various platforms and marketing materials, comprehensive visual style guidelines were created. These guidelines outlined how the brand's visual elements should be used consistently, ensuring a unified and recognisable brand presence.


EcHo
The goal of the EcHo Sound Technology Branding Project was to elevate the visual identity of this quality-engineered sound technology company. With a focus on precision engineering and cutting-edge audio solutions, EcHo sought a brand image that reflected its commitment to innovation, reliability, and unparalleled sound quality.
A bespoke logo was crafted, seamlessly intertwining technological precision with artistic elegance. The design captures the essence of sound waves in a dynamic and modern visual, symbolizing EcHo's mastery in engineered audio.
Engaging marketing materials were developed to showcase EcHo's technological prowess. From product brochures to digital content, each piece emphasizes the company's dedication to delivering an unparalleled audio experience.
Outcome:
The EcHo Sound Technology Branding Project has successfully redefined the company's visual identity, positioning it as a leader in the competitive sound technology industry. The new brand elements not only convey the essence of precision engineering but also resonate with EcHo's target audience, reinforcing its image as a provider of high-quality and innovative audio solutions.
This project stands as a testament to the transformative power of design in communicating a brand's values and capabilities. The EcHo brand now boasts a visual identity that reflects its technological sophistication and sets the stage for continued success in the ever-evolving world of sound technology.
A bespoke logo was crafted, seamlessly intertwining technological precision with artistic elegance. The design captures the essence of sound waves in a dynamic and modern visual, symbolizing EcHo's mastery in engineered audio.
Engaging marketing materials were developed to showcase EcHo's technological prowess. From product brochures to digital content, each piece emphasizes the company's dedication to delivering an unparalleled audio experience.
Outcome:
The EcHo Sound Technology Branding Project has successfully redefined the company's visual identity, positioning it as a leader in the competitive sound technology industry. The new brand elements not only convey the essence of precision engineering but also resonate with EcHo's target audience, reinforcing its image as a provider of high-quality and innovative audio solutions.
This project stands as a testament to the transformative power of design in communicating a brand's values and capabilities. The EcHo brand now boasts a visual identity that reflects its technological sophistication and sets the stage for continued success in the ever-evolving world of sound technology.
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Aug 1, 20242 min read

WHAT WE DO
Branding that transforms
Redefine your business, grow market share and win new customers with brand strategy, design and experience.
What we Deliver
Research & Insight
Brand Strategy
Creative Strategy
Brand Experience
Content Creation
Marketing Campaigns
Creative Partnership

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Connect, engage and interact with your audience through digital strategy, websites and digital experiences.
What we Deliver
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Digital Strategy
Experience & Web design
Content
Bespoke Web Development
Ecommerce
Digital Marketing
Digital Partnership
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