IBY WORLD Clothing Brand

The branding project for IBY (Inspired by you), an urban clothing brand, aimed to create a compelling and unique brand identity that resonates with its target audience. The project involved various elements such as logo design, typography selection, colour palette development, and visual style guidelines.

The primary objective of the branding project was to capture the essence of the brand and effectively communicate its values and personality. This involved conducting thorough research to understand the target market, their preferences, and the overall image the brand wanted to portray.

The logo design played a pivotal role in establishing brand recognition and served as a visual representation of the brand's identity. It was meticulously crafted to be visually appealing, memorable, and reflective of the brand's unique characteristics.

Typography selection was another crucial aspect of the project, involving the careful choice of fonts that aligned with the brand's style and effectively conveyed its message.

The development of a colour palette was undertaken to evoke the desired emotions and create a cohesive visual identity. The selected colours were carefully chosen to reflect the brand's personality and resonate with the target audience.

To ensure consistency and coherence across various platforms and marketing materials, comprehensive visual style guidelines were created. These guidelines outlined how the brand's visual elements should be used consistently, ensuring a unified and recognisable brand presence.